In general,yard signage is not a very complicated product. Compared to say,window graphics,custom lawn signs are much more user-friendly. However,there are a few problems that occur when using them to promote your business. By reading this article,hopefully you’ll be able to prevent these problems– if they’ve already happened,at least you’ll know how to avoid them in the future.

1. No response– The biggest concern when ordering yard signs is that no one will notice them,or that they will be seen but customers won’t respond to them. The key to avoiding this issue is to create a design that’s eye-catching and compelling. The design should be bold and visually-interesting,but not so much so that viewers are turned off by all the “noise.” Make sure your content is relevant and useful-leave the customer with something after they read your message. This could be a great offer,or even a promise of great deals inside the store. You want to encourage your viewer to take action after viewing your ad.Click here to read more on signage
2. Legal issues– Another big problem that customers sometimes run into is the legality of displaying a yard sign in your preferred location. Many building landlords,and especially neighborhood home associations,have stipulations that advertising cannot be displayed (at least during certain hours). To prevent a citation or even a waste of money from ordering products that you cannot use,always check with the appropriate parties ahead-of-time to make sure you can display your lawn signs.
3. Signs getting stolen– Some customers report that after ordering lawn signs,over time they find that they are stolen. While it’s virtually-impossible to prevent vandalism,you can order a more-secure material as a precautionary measure. Cheap corrugated signs placed on wire stakes are easy to remove by pranksters or even someone unhappy with your message (political signs,for instance,can be polarizing). Instead,use an aluminum or metal sign mounted in an iron frame-this can still be removed,but it’s much more-difficult. If this isn’t enough,consider mounting your sign to the side of your building so that it cannot be removed.Read more on custom signs and banners
4. Weather damage– Damage from storms and harsh weather can sometimes affect your yard signs. All yard signage materials are designed for outdoor use,however some may not last as long as others. Corrugated plastic,for instance,is water-proof,but high winds,hail,etc.,could damage your sign or even blow it away. Weather can be unpredictable,but if you know a storm is coming,it’s best to bring your signs inside. They’re easy to remove,and you’ll save money in the long run as you won’t have to replace your signs.
5. Sign won’t stay– This depends on how you choose to mount,hang,or frame your sign. If they are placed in a high wind area,it’s best to mount them in a frame,as opposed to on wire stakes. In addition,thinner materials like aluminum sometimes move back and forth in a real estate frame. If this is a concern for you,most real estate frames have holes on the top and bottom which allow you to screw the sign to the frame for added stability.Read more on custom signs and banners

Today I desire to kick off this series on Guidelines of the Game by getting you to think differently about your life. I’m not guaranteeing that you’ll have some sort of life-changing surprise,but if you can stick with me through this and future blog posts,you’ll notice some changes. After all,you can’t flex the rules to your advantage up until you know what they are!

What is a guideline?

Before we start,let me cover a couple of basic concepts and concepts.
What is a rule? Well,a rule is essentially a broad classification of beliefs that specify how someone believes the world runs. The keyword here is “believes.”.
Most of the time,people are operating on guidelines that they set on their own without even understanding it.

Rules You Think Exist

What are some rules you might unconsciously follow? Well,in my work as a property developer and the people I have actually connected with,I’ve found these to be incredibly common:

· You need to work more to make more money.

· If you workhard,your work will be rewarded.

· You have to go to school to get a goodcareer.

· The government will take care of you in retirement.

Do you want to know a common thing among all of these guidelines? More times than not,these rules are broken.
In reality,you’re the only one envisioning them,and everyone else is doing simply fine without them.

The Flip Side

If these fictional guidelines do not exist and everyone does not follow them,what’s stopping you from following your own set of guidelines? In fact,rules are crucial; it’s simply essential you’re following the right set of guidelines.
Guidelines ought to be empowering,they ought to set a requirement of conduct for you to follow,they should have a cause-and-effect relationship with your results,and they need to set your protocols and treatments.

Stay Tuned

Did I fascinate you? Follow me on social networks and this blog and get ready for the next entries in their series where I’ll start revealing you the rules I follow and advise to others.