How should you figure out the price for your products and services? All business owners have to answer this question. This is a hard thing for both online and offline businesses. Yes,internet marketers have problems with this too. This is because so much stuff is floating around on how to charge prices that is not true. This is surely different because various prices will appeal to the shopper. Use the following tips to help you solve this dilemma. Many times people will give a ballpark rate when they are asked by a potential client about the price for something. This is a tricky situation. You don’t want to price yourself too low and end up doing way more work than you had counted on. If you price yourself too high,you won’t get the job,or you will miss the sale,since the pricing will not be competitive. You might want to start with a price point on the higher end to begin with. Make sure,however,that you tell your potential client or buyer that you are just giving an estimate or a range. Tell them that the number is going to change and get more pinpointed when you find out more about your project. See what your competitors are charging. This is always good information to have. For a few reasons,this is of utmost importance. The most important of which is that you don’t want to completely price yourself out of your market. By charging similar amounts for your products and services,which can be discerned by looking at what your competitors charge,you can avoid pricing yourself out of the market. Offering more value for the price is then your next step,making sure that you are more appealing than your competitors. You really don’t want to make your prices the lowest,and urged that many people have to fight off. Offering a fair price is what you need to do. Going up on pricing from time to time is good for business. When was the last time that you increased your prices? You might want to increase the prices. You don’t have to add to your old prices. Adding too much to the price might hurt business. If business is doing well,then you can add a two to five percent increase. If it helps think of it like this: you’ve learned a lot and added to your expertise over the last year. Your products are not more valuable. Thus,you can charge more. The rate and pricing decisions that you make can be tricky. Confusion can definitely set in,especially as you get overwhelmed trying to figure out the right rates and price points to choose. You will eventually figure out what to do when choosing fair rates for the things you offer. It just takes a little time and experience on your part. Your business will definitely begin to explode once you find the fair price points for your products and services.